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Affiliates statistics - sales and income


Our own statistics tell us the following about a website that makes an effort to advertise in a targeted fashion for its membership area:

  • One membership is established out of a thousand visitors per day.
  • Nearly all new members start with a membership for a week.
  • Only 10% of new members cancel their memberships.
  • Only 40% of second time members cancel their renewed memberships.
  • Only 30% of full members cancel their memberships.

    A site with 10,000 hits a day would, according to our figures, produce 300 members a month.
    Let’s look at what this site would earn during the first three months:

    1. month
    First time members: 300 * 50% * $6.99 = $1.048,50
    Second time members: 300 * 90% * 50% * $30 = $4.050
    I alt: $5.098,50

    2. month
    First time members: 300 * 50% * $6.99 = $1048,50
    Second time members: 300 * 90% * 50% * $30 = $4050
    Third time members: 300 * 90% * 60% * 50% * $30 = $2430
    I alt: $7.528,50

    3. month
    First time members: 300 * 50% * $6.99 = $1.048,50
    Second time members: 300 * 90% * 50% * $30 = $4.050
    Third time members: 300 * 90% * 60% * 50% * $30 = $2.430
    Fourth time members: 300 * 90% * 60% * 70% * 50% * $30 = $1.701
    I alt: $9.229,50

    A site with 10,000 hits a day can end up earning more than $9,000 each month after only three months, this income will keep on rising for a long time to come. This is a business most webmasters would be happy to have. It requires a really well worked out and optimised advertising campaign to reach our calculated levels but the effort is amply rewarded by the monthly receipts ;)